Skip to content
Publica Blog

Publica Blog

The leading stack for Connected TV / OTT Advertising

  • Our Platform
  • 2020 Trends
  • Newsletter
  • Glossary
  • We’re hiring!
Press Enter / Return to begin your search.

All articles filed in CTV

Tips & TricksJanuary 24, 2020June 25, 2020

Increase your CTV Programmatic Revenue with First Party Data

As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…

Read More

Page navigation

Follow us!

  • LinkedIn
  • Twitter

Recent Posts

  • Publica expands partnership with LiveRamp, bringing increased audience targeting to CTV
  • Publica and Beet.TV partner with new CTV series.
  • Publica Launch Educational CTV Explainer Series.
  • Why Streaming Forces Hollywood To Rethink Its Distribution Model
  • The future of the CTV ad break in 2021

About

We are pioneers in the Connected TV space.

Publica is the Connected TV Monetization Platform, vetted by leading publishers to run OTT advertising.

Learn more at getpublica.com

Powered by WordPress.com.