Monetization Platform for CTV Recognized for Its Innovation We have been recognized as “Best Early-Stage Technology Company” at the annual AdExchanger Awards! This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago. Publica Co-Founder and Chief Product Officer Ben Antier said, “We are humbled…
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In television, viewers are accustomed to commercial breaks. If you ask anyone how they define an ad break, they would probably say something along the lines of: “it’s a grouping of different ads that fill up time between segments of content”. In digital advertising, we call that an Ad Pod. Until recently Ad Pod management…
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Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control. We know who views a show, when and where and in what context. The second factor…
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Answered by Ben Antier There has been some discussion lately about publishers failing to work effectively with SSAI services in 2020, resulting in an inability to effectively pass data back to advertisers and a corresponding diminution of dynamic measurement, personalization and optimization. This is panic pandering. In fact, SSAI can be much more reliable than…
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“We will see changes in both process and presentation. Fewer interruptions during programming, longer messaging around it or even on other platforms and channels all of which could bring about the next creative revolution. First, though, it’s important to acknowledge that any changes in the streaming experience will be based on data-driven experiments, and will…
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Game was great, but the 49ers lost and we’re based in SF… So we decided to focus on the ads instead and here is an introduction to Publica made with memes from the funniest ads. Happy Friday! 🏈 Cheers!
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As a publisher, one of your most important undervalued assets is your first party data. What do users watch? When? How often? On what devices? All of this data is unique and it is yours to monetize. With Publica, publishers can create first party audience segments and monetize them programmatically. Here is a quick 3-step…
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How Publica’s Video Header Bidding Platform has changed the game for Outside TV OTT monetization. Interview Alex: Can you present your OTT inventory? Stan: Outside TV is available on all major streaming platforms including Roku, Apple TV, Fire TV & Samsung TV, generating over 30M monthly video views. Why did you first get interested in using…
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Ads have been sold programmatically on the web for over a decade and real-time bidding is now knocking on TV’s door. If you need a quick refresher on what is programmatic and why it’s the future of tv, check out our previous article. But television, and more specifically live tv, presents unique challenges that programmatic…
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There has been a lot of hype around the upcoming release of major Subscription-based Video On-Demand (SVOD) services such as Disney+ and HBO Max. In the midst of these announcements, a new narrative has been spreading: Advertising-based Video On-Demand (AVOD) models are dead. At Publica, we don’t think so.
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