TLDR; Choose oRTB for CTV Inventory

Before oRTB (Open Real-Time-Bidding) came along, server-to-server connections were very custom and time consuming. Partners on either side of the server connections had to make sure that the parameters that they felt were most important were being sent correctly, and their naming conventions had to be normalized. ORTB is a standardized framework that is used for servers to communicate with each other.

Read More

CTV’s calling. We are hiring!

All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…

Read More