Publica was recently invited to take part in the #RampUp20 event by LiveRamp last week and of course when we heard the topic of discussion was ‘The Future of TV’ we jumped at the chance!
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CTV Beyond Header Bidding
What Can We Learn From Display?
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TLDR; Choose oRTB for CTV Inventory
Before oRTB (Open Real-Time-Bidding) came along, server-to-server connections were very custom and time consuming. Partners on either side of the server connections had to make sure that the parameters that they felt were most important were being sent correctly, and their naming conventions had to be normalized. ORTB is a standardized framework that is used for servers to communicate with each other.
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Ad Streaming During Pandemic: Q&A With Publica’s Ben Antier
Article originally published on Mediapost by Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…
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CTV’s calling. We are hiring!
All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…
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Best Early Stage Technology Company Award from AdExchanger!
Monetization Platform for CTV Recognized for Its Innovation We have been recognized as “Best Early-Stage Technology Company” at the annual AdExchanger Awards! This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago. Publica Co-Founder and Chief Product Officer Ben Antier said, “We are humbled…
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How To Deliver The Best Ad Breaks To Your Audience?
In television, viewers are accustomed to commercial breaks. If you ask anyone how they define an ad break, they would probably say something along the lines of: “it’s a grouping of different ads that fill up time between segments of content”. In digital advertising, we call that an Ad Pod. Until recently Ad Pod management…
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Does COVID19 accelerate the shift from Linear TV to Digital/OTT/CTV?
Watch a moment from last week’s live stream with Mary Ann Halford & Benjamin Antier during the Virtual Next TV Summit 🍿 + Key take aways from our talk below KEY TAKE AWAYS #fieldnotes Lots of opportunities in current environment shifting towards CTV. Connected TV offers control. We know who views a show, when and where and in what context. The second factor…
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#QOW – How to demystify the Future of Server Side Ad Insertion (SSAI) ?
Answered by Ben Antier There has been some discussion lately about publishers failing to work effectively with SSAI services in 2020, resulting in an inability to effectively pass data back to advertisers and a corresponding diminution of dynamic measurement, personalization and optimization. This is panic pandering. In fact, SSAI can be much more reliable than…
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QOW #1 – How will increased ad supported streaming change the free TV ad experience?
“We will see changes in both process and presentation. Fewer interruptions during programming, longer messaging around it or even on other platforms and channels all of which could bring about the next creative revolution. First, though, it’s important to acknowledge that any changes in the streaming experience will be based on data-driven experiments, and will…
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