TV advertising revenues locked up in linear will never fully transition to OTT environments until the lean-forward experience for consumers and controls for advertisers match those they are used to in linear TV. Let‘s explore how we can get to this stage. Where are we today? Many think clunky ad breaks in OTT content is…
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Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding. Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…
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CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…
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It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform. Publica is privileged…
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In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…
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Publica was recently invited to take part in the #RampUp20 event by LiveRamp last week and of course when we heard the topic of discussion was ‘The Future of TV’ we jumped at the chance!
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What Can We Learn From Display?
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Before oRTB (Open Real-Time-Bidding) came along, server-to-server connections were very custom and time consuming. Partners on either side of the server connections had to make sure that the parameters that they felt were most important were being sent correctly, and their naming conventions had to be normalized. ORTB is a standardized framework that is used for servers to communicate with each other.
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Article originally published on Mediapost by Charlene Weisler, covering CTV trends during COVID and giving a perspective on key technical concepts revolving around CTV advertising like SSAI & Ad-Podding. The business arena of companies working in ad serving is centered on those featuring end-to-end solutions. How does that impact the business during a pandemic? Ben…
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All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…
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