The practice of SPO in CTV buying

Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding.  Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…

Read More

Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…

Read More

TLDR; Choose oRTB for CTV Inventory

Before oRTB (Open Real-Time-Bidding) came along, server-to-server connections were very custom and time consuming. Partners on either side of the server connections had to make sure that the parameters that they felt were most important were being sent correctly, and their naming conventions had to be normalized. ORTB is a standardized framework that is used for servers to communicate with each other.

Read More

CTV’s calling. We are hiring!

All of us at Publica are happy to share the news of our growing team. Hiring in the current situation / full remote setup has been a challenge, but we are grateful to welcome talented hires. “As someone with a genuine interest in user-friendly platforms and who enjoys streaming, I was instantly drawn to Publica.…

Read More