Shift – The CTV Newsletter by Publica

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As our ecosystem continues to evolve quickly, Shift is the monthly email to keep your finger on the CTV/OTT pulse. We hope you’ll find something valuable on your journey into the future of television.

Ben Antier, Publica Co-founder
Newsletter subscribers feedback

CTV Trends analysis
Monetization tactics
Technical tutorials
M&A Ad-tech news
Ad Spend breakdown



Shift #1 – OTT Viewers Retention, Ad Pod 101, Bubbles

Shift #2 – Streaming War Update, ORTB 101 & Resilience

Shift #3 – Inside the Header, Top Growth Rates & Identity Momentum 🔥

Shift #4 – Who takes “3rd” position in the streaming race? 🏎️

Shift #5 – What makes Borat better than Bond on CTV? 🤷‍♀️

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