TLDR; Choose oRTB for CTV Inventory

Before oRTB (Open Real-Time-Bidding) came along, server-to-server connections were very custom and time consuming. Partners on either side of the server connections had to make sure that the parameters that they felt were most important were being sent correctly, and their naming conventions had to be normalized. ORTB is a standardized framework that is used for servers to communicate with each other.

Read More