In part 1 one, we looked at how CTV targeting actually works & what publishers can be doing to grow their share of advertising budgets. In this second instalment, we take a look at the term ‘Walled Garden’ and why it is increasingly being used when discussing CTV companies. We also discuss privacy, consent and…
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This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted. It covers current capabilities available to buyers & all techniques publishers can adopt to surface their premium inventory with the most data signals possible to advertisers.…
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What is App-Ads.txt? In short, it’s the same framework we’re used to with ads.txt, but it’s built specifically for mobile and OTT app-based advertising. It means streaming publishers can publicly declare the sell-side platforms (SSPs, Exchanges) that are authorized to sell their inventory and programmatic buyers (DSPs) can check these lists to ensure the sources…
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On the 9th March, Publica hosted a webinar where we pulled together leading publishers & an ad exchange from the world of CTV to discuss some of the areas that are currently shaping the ad funded streaming ecosystem. The topic of this webinar was programmatic CTV deals and how they are currently evolving. The panel…
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Since the launch of Publica several years ago, we have been lucky enough to work with some of the biggest streaming publishers and smart TV manufactures in the world. Our global sales & engineering teams get daily questions about everything from CTV header bidding right through to live ad break management strategies. This article rewinds…
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This week, Publica & Beet TV launched a series of video interviews with leaders from the CTV advertising industry such as Discovery, Dish, A&E, LiveRamp and many more to talk about the growing AVOD ecosystem and the advertising technology that is supporting it. We decided to produce this series called ‘Making CTV Happen‘ after Ben…
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Warner Bros announced last week that all of their planned 2021 films – including Matrix 4, The Suicide Squad and Dune – would launch on HBO Max at the same time as cinemas in the US. It came after the studio had already revealed that the new Wonder Woman movie will stream at the same…
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Publica recently invited leading MVPD Philo & global programmatic advertising marketplace Index Exchange to discuss via a webinar what they felt the future of the streaming ad break will look like on CTVs. Joining Reed Barker from Philo & Adam Noble from Index Exchange was Publica Co-Founder & CPO Ben Antier. The discussion was moderated…
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TV advertising revenues locked up in linear will never fully transition to OTT environments until the lean-forward experience for consumers and controls for advertisers match those they are used to in linear TV. Let‘s explore how we can get to this stage. Where are we today? Many think clunky ad breaks in OTT content is…
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Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding. Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…
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