It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform.
Publica is privileged to work with some of the biggest global broadcasters, OTT Apps & Smart TV manufactures and our latest nomination was due to a joint submission with one of these partners, Newsy an E.W Scripps company. In our submission, we illustrated how a premium CTV publisher can actually increase their OTT advertising revenues by implementing a unified auction for their demand sources underpinned by Publica sell side technology.
Our mission has always been to put publishers first and we are delighted that the work our engineering, product & commercial teams are doing to build leading solutions that help CTV publishers to grow their advertising revenues is being recognised by some of the biggest awards in town!
Publica is looking forward to building even stronger publisher partnerships going into 2021 as the need for independent, transparent & CTV first technology increases.