Don’t chase cookies, learn how CTV targeting really works – The State of CTV Targeting (1/2)

This article is the first part of the state of CTV targeting presented by Publica, gathering top insights and references to understand how streaming ad breaks can be targeted. It covers current capabilities available to buyers & all techniques publishers can adopt to surface their premium inventory with the most data signals possible to advertisers.…

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How are CTV deals being transacted?

On the 9th March, Publica hosted a webinar where we pulled together leading publishers & an ad exchange from the world of CTV to discuss some of the areas that are currently shaping the ad funded streaming ecosystem. The topic of this webinar was programmatic CTV deals and how they are currently evolving. The panel…

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Publica expands partnership with LiveRamp, bringing increased audience targeting to CTV

We’re thrilled to announce the expansion of our partnership with LiveRamp, now enabling marketers to launch and scale measurable, people-based connected TV (CTV) campaigns across the TV & streaming publishers who use the Publica Ad Platform. Digital identity is the key to scaling CTV advertising  As third-party cookies are deprecated by browsers and the device…

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Making CTV Happen : Series Rewind

Since the launch of Publica several years ago, we have been lucky enough to work with some of the biggest streaming publishers and smart TV manufactures in the world. Our global sales & engineering teams get daily questions about everything from CTV header bidding right through to live ad break management strategies. This article rewinds…

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The future of the CTV ad break in 2021

Publica recently invited leading MVPD Philo & global programmatic advertising marketplace Index Exchange to discuss via a webinar what they felt the future of the streaming ad break will look like on CTVs. Joining Reed Barker from Philo & Adam Noble from Index Exchange was Publica Co-Founder & CPO Ben Antier. The discussion was moderated…

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