This week, Publica & Beet TV launched a series of video interviews with leaders from the CTV advertising industry such as Discovery, Dish, A&E, LiveRamp and many more to talk about the growing AVOD ecosystem and the advertising technology that is supporting it. We decided to produce this series called ‘Making CTV Happen‘ after Ben…
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With so much being written about the growth of CTV advertising recently and the underlying programmatic technology that is supporting it, it can often feel like the industry is moving too quickly to fully understand all of the trends that are shaping it. This is why we launched the Publica ‘CTV Explainer Series’ to help…
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Warner Bros announced last week that all of their planned 2021 films – including Matrix 4, The Suicide Squad and Dune – would launch on HBO Max at the same time as cinemas in the US. It came after the studio had already revealed that the new Wonder Woman movie will stream at the same…
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Publica recently invited leading MVPD Philo & global programmatic advertising marketplace Index Exchange to discuss via a webinar what they felt the future of the streaming ad break will look like on CTVs. Joining Reed Barker from Philo & Adam Noble from Index Exchange was Publica Co-Founder & CPO Ben Antier. The discussion was moderated…
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TV advertising revenues locked up in linear will never fully transition to OTT environments until the lean-forward experience for consumers and controls for advertisers match those they are used to in linear TV. Let‘s explore how we can get to this stage. Where are we today? Many think clunky ad breaks in OTT content is…
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Supply Path Optimisation or ‘SPO’ as it is more commonly referred to is a practice deep rooted in display programmatic buying, it became popular with buyers and DSPs around about the time publishers moved away from waterfalls and implemented header bidding. Why are we starting to hear the acronym ‘SPO’ applied to CTV conversations? From…
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CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the Publica ad server and or unified auction tools to better understand how programmatic buyers are bidding for their OTT inventory within ad pods. Awarded Best Early Stage Technology company at the 2020 AdExchanger…
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It has been a year of surprises at Publica, first we were awarded Best Early Stage Technology company at the AdExchanger awards then shortlisted twice at the Cynopsis AdTech awards and now we are thrilled to announce we have been shortlisted in the pending Digiday Technology Awards for Best Programmatic Sell-Side Platform. Publica is privileged…
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In this post, we provide a 4 step guide that can be taken by publishers to generate increased advertising revenues for their global streaming inventory via the activation of 1st & 3rd party data sets. Publica have seen first hand how a good CTV data strategy can transform a streaming publisher’s ad pod yield curve…
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Publica was recently invited to take part in the #RampUp20 event by LiveRamp last week and of course when we heard the topic of discussion was ‘The Future of TV’ we jumped at the chance!
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